• Skip to primary navigation
  • Skip to main content
  • Skip to footer

Big Fish Design

Graphic Design, Web Site Design, Infographics, and Newsletter Development in Washington, DC

  • Home
  • Services
    • Print Design & Publications
    • Branding & Collateral
    • Logo Design
    • Newsletters & Direct Mail
    • Infographics
    • Websites & Social Media Graphics
  • Recent Projects
  • About
  • Contact

Logo Design

The first impression you make on a potential customer is often your logo, so it’s important that this first interaction is memorable and positive. Effective logo design is timeless and requires no explanation and, if done correctly, has the ability to convey your brand’s personality and voice in an instant.

Logo Design Process

Logo design is a collaborative effort between you, the client, and me, the designer. There are many steps that will go into creating your logo, including:

  • Design brief
  • Research
  • Brainstorming
  • Sketching
  • Designing
  • Presentation
  • Revisions, revisions, revisions
  • Approval
  • Delivery

Logo Design Principles

A great logo will usually follow these principles:

  • Simple: is it clean and easy to read?
  • Memorable: is it recognizable, and does it make an impact?
  • Timeless: will it still be a great logo in 10 years? 20?
  • Versatile: does it work well small and large? Will it work in a single color?
  • Appropriate: will it resonate with the desired audience?

The Right Logo for Your Business

Some of the most successful logos ever developed appear to be visually simple, but the process to get there is quite the opposite. Developing a logo is a collaborative process between a client and a designer, that takes time and effort, but the end result is worth it. Your logo is the visual identifier for your business, and it will be one of your most valuable assets.

Designing a logo is like coming up with a name for your baby. You have poured your heart and soul into your business, so let’s work together to develop a logo that represents all that effort and conveys the image you want to present to the world.

Here are some of the logos that I have designed:

Plus 3
Cana Vineyards & Winery
Carter Perkins
Political Action Committee
March for Life
CertCo
C-Port
DCUC
Death by Degrees
Decade of Vision
Political Action Committee
Funology
Image gallery
Conference Logos
Asset Management Fund
Libertine Absinthe Bar
Percival Engineering
Political Action Committee
Seeker
The Sentencing Project
St. Johns Spartans
Inove TeamUp
Twister
Volume Analytics
Volume Integration
Vote Your Future

LET’S WORK TOGETHER

Footer

Need help with your design project?

I love discussing interesting projects of all types, and look forward to talking with you about your next project. Send me an email or call me today at 703.502.1321.

Big Fish Design - Freelance Graphic Design in Washington DC

Phone:

703.502.1321

Email:

info@bigfishpond.com

Copyright © 2025 · Big Fish Design · info@bigfishpond.com