A typical business person might receive over a hundred emails a day, and there’s a good chance your marketing emails will get overlooked or simply deleted. Have you considered going old-school with a direct mail campaign?
Have you noticed that the amount of physical mail you receive is nowhere near the amount you used to find in your mailbox? This is a great opportunity, as your direct mail message is more likely to be seen, and won’t get lost in the clutter. My clients have had great success with postcards, newsletters, and even magazines lately, because the competition just isn’t there. Whether you are a small business trying to reach your local neighbors, or a huge corporation trying to keep your employees in the loop, printed mailings should definitely be in your marketing arsenal.
Direct Mail Works
Because direct mail is essentially delivered straight to a customers’ hands, or a prospect’s desk, they are practically guaranteed to see and read your message. Since the piece of mail is a tangible item, its contents are perceived to be more reliable. Some ideas for your direct mail campaign:
- Brochures
- Catalogs
- Corporate announcements
- Coupons and offers
- Invitations
- Magazines
- Newsletters
- Postcards
But what about the trees?
If you’d rather go with electronic distribution than a paper-based route, the design process is pretty much the same. An intelligently crafted email will help your message to stand out from the crowd. You can have total control of how your information is presented by sending your newsletter as a PDF attachment, or you could use an email distribution service such as MailChimp or Constant Contact. Either way, your message needs to be visually appealing and entice people to want to read it and interact with you. I can help.
