Branding & Collateral

Every business needs to market itself. Collateral is the collection of materials and media used to promote your brand and support the sales and marketing of your business. These marketing materials make your sales efforts easier and more effective.

Here’s a sample of the kinds of collateral items you might need for your business:

Advertisements Blog post graphics Brochures Catalogs Direct mail Infographics

Invitations Media kits Newsletters Packaging Posters Powerpoint templates

Promotional items Signage Social media graphics Stationary Tradeshow displays Websites

First Impressions

All of these items are strategically designed to enhance your brand. Your collateral materials are often the first impression that a prospective client will get of your business, and first impressions are a big deal in a crowded marketplace. A poor presentation of your brand can do as much damage as a great design solution can do to enhance the perception of your business, so I will make every effort to ensure your brand is presented in the best light to the right audience.

Whether you just need a business card, or a full suite of collateral, it’s important to make sure your brand is presented in a consistent and professional manner. Collateral design is an integral part of what I can offer your business.

LET’S WORK TOGETHER