A common challenge for graphic designers is to turn a dull, boring topic into an exciting and engaging product. Some might say that’s “putting lipstick on a pig” but it’s more than that — it’s not just making something look good, that’s easy–it’s making it look good while effectively fulfilling its purpose. I recently had a project like this come my way, and was pretty pleased with the result, and more importantly, the client was pleased.
The purpose of this series of documents was to educate employees about a specific retirement plan–typically, not a gripping read. A lot of high-level people would be seeing these, so while being informative, they also had to look good. After designing a template and selecting a limited color palette, I was able to create a series of documents that were engaging and effective in getting the word out about this new program. They fulfilled the purpose, and looked great while doing it!