A common challenge for graphic designers is to turn a dull, boring topic into an exciting and engaging product. Some might say that’s “putting lipstick on a pig” but it’s more than that — it’s not just making something look good, that’s easy–it’s making it look good while effectively fulfilling its purpose. I recently had a project like this come my way, and was pretty pleased with the result, and more importantly, the client was pleased.
![](http://www.bigfishpond.com/wp-content/uploads/2021/05/whatisanesop.png)
The purpose of this series of documents was to educate employees about a specific retirement plan–typically, not a gripping read. A lot of high-level people would be seeing these, so while being informative, they also had to look good. After designing a template and selecting a limited color palette, I was able to create a series of documents that were engaging and effective in getting the word out about this new program. They fulfilled the purpose, and looked great while doing it!