Over the past year, I’ve had the pleasure of working with a winery in Middleburg, Virginia. This area is the Napa Valley of the East Coast, and wineries seem to be on every corner, so the new owners wanted a fresh look that would help them stand out in the crowded field.
The first task was to create a new logo that would convey a modern vibe — something a little more exciting than the logos you might find on a traditional wine label sitting on the shelf. While the previous logo played off the biblical story behind the word “Cana,” I was asked to take the new logo in another direction. After submitting several options and a few rounds of revisions, the new logo was unveiled and the real work began.
The logo conveys the rolling hills and Blue Ridge mountains of the area, and uses an exciting mix of colors that I knew would be integral in every marketing piece going forward.
The wine bottle labels were the first items that would employ the new logo. It was quite exciting to see the labels I designed being applied to the bottles. Once the bottles were labelled, I worked closely with the winery owners to develop new brochures to promote the various aspects of the business. Weddings are a big part of the business, so a Wedding Guide was developed first, followed by an Event Planning Guide, and another brochure for their loyalty club.
The brochures were designed to look cohesive when seen together, since they would often be handed out together.
There’s nothing worse than receiving several brochures from a company and each one looks different than the others. Consistent use of fonts, colors, and visuals is so important when you develop marketing materials for a business.
This rack card which would be distributed at tourist kiosks and informational stands throughout the state of Virginia. In addition to these printed materials, I have also designed social media images, event banners, and signage for the winery. The branding is consistent on each of these items, and as time goes by, and even more pieces get developed, the Cana brand is sure to grow like a (grape) vine.
While you might not operate a vineyard, you might have a business that could use a little help in the design department. Id’ be happy to bring some clarity to your marketing efforts, just get in touch!
